What is Geofencing?

Geofencing is becoming more and more common, but if you have been wondering, “But what is geofencing?” then surely you are not alone. The geofencing definition is a virtual perimeter for a geographic area. This virtual perimeter is used by apps that may target the people who come in or out of the area with ad campaigns or push notifications. Thus, geofencing is very useful for marketing campaigns. A geofence may be a radius around a point location or else a predefined set of boundaries (such as a school zone or neighborhood boundary).

Geofencing can also be helpful to implement in the workplace. Some geofences are set up to monitor activity in secure areas, allowing management to see alerts when anyone enters or leaves a specific area. Businesses can also use geofencing for clock-in apps that track time and streamline payroll.

Geofencing Help Your Business

3 Uses for Geo-Fencing in the Workplace

Geofencing has a variety of applications in the workplace, helping with everything from marketing to time tracking. For example, restaurants can advertise deals to passersby or businesses can offer special promotions to students of a university in their area. Here are three common uses for geofencing.


Businesses can utilize geofencing technology to offer incentives to consumers in the area. With geofencing for marketing, businesses can target consumers at events, colleges, trade shows, and more. These geofencing alerts can be very effective in drawing new clientele.

Social Networking

When you use a customized filter to share photos and stories from an event, you’re using geofencing technology. Social media campaigns may take advantage of geofencing technology to personalize and enhance the consumer experience. For example, geofencing technology prompts people to check in when they enter a geofenced area or asks them to feedback or write a review when they leave.

Online Time Clock: Employee Time Tracking

Geofencing is also used in clocking in the app HRMatrix for employees. With a GPS time clock app, employees can clock in directly from their phones. Employers, meanwhile, can see exactly where employees are punching in from. That means they’ll be able to tell when employees are clocking in from somewhere outside of the workplace.

The time clock app GPS allows managers to track employee hours and locations from miles away. Most importantly, geofencing makes sure that employees are compensated for the time they spend on site. Geofencing helps with employee time tracking and administration.